Universal Studios Beijing
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Originally Posted by Themeparkmad

Does anyone know why big companies like Universal and Disney are moving into the Chinese market recently (HKDL, SHDL and now USB)?

Companies had wanted to open parks in Asia since the 2000s. It was to help expand their brand reach. There were attempts such as Dubailand to allow easy access to the Asian markets. There were various proposals for Universal Studio Parks around Asia such as in South Korea, Shanghai, and India.

Sources: https://www.instagram.com/p/CKYVJb7jTjN/ and https://www.linkedin.com/posts/aken-wang-a632489b_%E7%8E%AF%E7%90%83%E5%BD%B1%E5%9F%8E%E5%A4%A7%E9%85%92%E5%BA%97%E6%AD%A3%E5%BC%8F%E4%BA%A4%E6%8E%A5%E5%95%A6-%E5%9C%A8%E8%BF%99%E9%87%8C%E6%88%91%E4%BB%AC%E5%B0%86%E6%8F%90%E4%BE%9B-%E5%85%B7%E6%9C%89%E7%AB%9E%E4%BA%89%E5%8A%9B%E7%9A%84%E8%96%AA%E9%85%AC%E5%8F%8A%E5%B9%B4%E5%BA%A6%E8%B0%83%E6%95%B4-activity-6757945050342281216-bKxa and https://www.facebook.com/CatherineChanUrbanVillageHK/posts/180590477146051

Originally Posted by Themeparkmad

Does anyone know why big companies like Universal and Disney are moving into the Chinese market recently (HKDL, SHDL and now USB)?

I live about 10 minutes away from SHDL and believe me - pre pandemic - the place was rammed with people. It is a very popular place to visit here. No shows in English unfortunately as there are in HKDL but the rides and effects are awesome. The money they must make will be crazy amounts.

There are a couple of things to note here...

1) HKDL is now 15 years old and pre-dates any good relationship between the Chinese government and Disney. Hong Kong was the only option at that time for getting anywhere near the Chinese market and I believe that if it were to be built today Hong Kong would not be considered.

2) The main reason is economic. Shanghai for example has close to 27million residents to compare with London's 9m and New York's 8.5m people. China is going through its own economic revolution where wages are rising along with standards of living, the middle class in China is growing ,and will continue to do so for a good time to come. That money is getting spent on leisure activities and the brands see an opportunity for growth in a growing market.

3) Government policy is changing. China was always closed to "western" brands and insulated against the rest of the world. As the Government policies change they become more accessible and open to trade, tourists and foreign investment. They don't necessarily need overseas tourists to have a population to visit the park but it helps that Disney, Universal etc can bring in workers from their home countries to oversee projects.

I hope that helps, there is a lot more complexity that that but that should give you an idea of what is happening in the background.

Originally Posted by Themeparkmad

Does anyone know why big companies like Universal and Disney are moving into the Chinese market recently (HKDL, SHDL and now USB)?

$$$$$$

It’s all about the money, China is the biggest market in the world, as they are currently loosening leisure restrictions in all areas, games, films etc and beginning to open up to western culture, you’ll see this happen more and more. They have nearly 4x the population of the USA so it’s an untapped market!

Does anyone know why big companies like Universal and Disney are moving into the Chinese market recently (HKDL, SHDL and now USB)?

Sources: https://m.weibo.cn/2504360651/4595514744773506 and https://ie.bjd.com.cn/5b165687a010550e5ddc0e6a/contentApp/5de8be9be4b0fe93cc167bbc/AP60005509e4b06627aed88edc.html and https://v.douyin.com/J76jt47/

Today Universal Beijing Resort released a nice little video showing the real snow falling at The Wizarding World of Harry Potter:









Source: https://mp.weixin.qq.com/s/kbLwKa4_gLdaA23UF274zQ

Sources: https://v.douyin.com/JW4ENuM/ and http://gaoloumi.cc/forum.php?mod=redirect&goto=findpost&ptid=3145684&pid=29286060&fromuid=1027657