Source:Hero Ventures recently announced its collaboration with Marvel Entertainment to produce The Marvel Experience, a 4D, immersive touring attraction that will launch in 2014.
http://www.inparkmagazine.com/inpark-exclusive-george-wiktor-talks-about-the-marvel-experience-and-hero-ventures/
Source:The same producers who gave us Broadway’s “Spider-Man: Turn Off the Dark,” have announced that they will be delivering a $30 million traveling theme-park-style attraction featuring Marvel Comics’ roster of superheroes and villains to two dozen U.S. cities in 2014. The Marvel Experience will be staged in a mobile dome complex the size of two football fields that will appear in each city for one week.
http://www.themeparkinsider.com/flume/201308/3618/