With a neat dash of chance the planned tourist attraction owes its life to a conversation in a karaoke bar rather than a board meeting. To the strains of well-lubricated guests murdering My Way and I Will Survive, a Paramount executive wondered why Britain did not have a major branded theme park. It was a casual remark that sparked Tony Sefton into action.
“He said London was one of the best cities in the world so he asked why there was no world-class resort. I said I would get back to him,” said 44-year-old Sefton, whose Oxford-based company created a revolutionary method of analysing visitor behaviour.
“I was on a lecture tour and we were in a karaoke bar in South Korea when he asked the question that was about to change my life.”
Few people in Kent could have imagined that an astonishing windfall was heading their way. The cement works, which used to be a prime employer, had been disused for a decade and talk of financial miracles had been deadened by the relentless tread of feet through the doors of bleak Jobcentres.
“We have done a lot of planning but we are surfing on the success of the Olympics and Paralympics,” said Tony, a former fairground ride designer and project manager for Alton Towers. “The Games attracted a lot of investment and showed it can be done. People now have a new appetite to invest in London and the UK.”