Plans for the 872-acre development site, on the Swanscombe Peninsula, include a Paramount-branded entertainment resort and leisure district as part of what is being billed as "Europe's leading entertainment destination".
The entertainment district will feature Europe's largest indoor water park, theatres, live music venues, attractions, cinemas, restaurants, event space and hotels.
Development vehicle London Resort Company Holdings (LRCH) has signed an agreement with Paramount Licensing, the licensing division for Paramount Pictures, to give exclusive UK licensing for a Paramount entertainment resort at the heart of the site.
The agreement does not include investment from Paramount Licensing in the project. LRCH is also in negotiations with a range of major British brands to sign licensing agreements.
The LRCH group of firms includes development and investment company Development Securities, the principal landowner Lafarge and super-scale construction company Brookfield Multiplex.