Like many of the theme park operators of modern times they make their money in one entertainment industry and then use the money from that sale to buy in theme park talent to run physical parks. Like a Warner Bros or a Universal you simply run it as a separate business with talent bought from other operators. If you have enough money you can simply get other people to do the leg work for you - you want a Disney style park, just buy some Imagineers and pay them more than Disney will.How is this knock-off company thinking it can make so many parks?
There was an interesting piece recently about how their planned park on the gold coast may damage the Gold Coast existing parks even if it improves the overall tourist attraction of the area. I have linked below to a piece in the Financial Review about their finances and how they could dramatically change the face of current park operations in areas they operate.
Whether there is longevity in building so many in a short space of time will be the interesting part and if they can produce the quality the markets expect whilst maintaining a profit long term is questionable.
Source: http://www.afr.com/lifestyle/arts-and-entertainment/film-and-tv/could-chinas-dalian-wanda-bring-jurassic-park-to-australia-20160105-gm02x6