SEVEN (Saudi Entertainment Ventures)

**ragerunner** · 15 Nov 2023 01:47 AM

Here is a look at the world’s first Axis Coaster themed to Transformers.

**Michael** · 14 Nov 2023 10:50 PM

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), is bringing a high-thrill and adrenaline-fueled experience to residents and visitors in the Kingdom with the announcement of the world’s first-of-its-kind TRANSFORMERS-themed roller coaster, under license by leading toy and game company Hasbro.

The revolutionary TRANSFORMERS AXIS Roller Coaster with speeds reaching up to 55 km/h promises a new experience and ride type and was unveiled at IAAPA Expo 2023 in Orlando, USA. The unveiling follows SEVEN’s announcement earlier in the year of a licensed agreement with leading toy and game company Hasbro, Inc. to develop the world’s first TRANSFORMERS indoor Family Entertainment Centre in Saudi Arabia.

The TRANSFORMERS ride is the world’s first AXIS roller coaster which harnesses the latest technology in the industry. Developed by industry powerhouse and international leader in amusement rides and roller coasters, S&S Worldwide, the new design combines several distinct technologies to provide guests with a ride experience that cannot be found anywhere else in the world, integrated within an immersive and themed environment.

The announcement comes as SEVEN ramps up operations in preparation for the upcoming launches of its 21 integrated entertainment destinations across Saudi Arabia. The newly announced ride will take centre stage at three of these destinations in Riyadh, Dammam and Jeddah, and firmly positions SEVEN at the forefront of technological innovation in the industry.

Incorporating patented 4D rotating vehicle technology with free-rotating seats uniquely positioned on the x-axis, the new ride reimagines roller coaster dynamics, enabling thrill seekers in Saudi Arabia to experience a different sensation with each ride. AXIS redefines traditional roller coaster track elements that cannot be recreated on any other ride. SEVEN’s new ride, which accelerates to peak speeds in just 2 to 3 seconds using a LSM launch system, has earned the distinction of being the second roller coaster ever to have a TRANSFORMERS theme.

Residents and visitors can enjoy the deliberate and fluid movements of the new TRANSFORMERS AXIS roller coaster as it takes riders through an array of twisted inversions and breath-taking near miss elements along a track with a constantly changing orientation. The approach to the ride’s design varies at each of the three entertainment destinations.

Featuring a double launch and two upside down inversions, the coaster in Riyadh stands 14 metres tall and has a track length of 238 metres. The 45-degree Lift Hill on Dammam’s 261 metre track will rapidly take riders to the highest point of the indoor Family Entertainment Centre before plunging down an inverting drop at its top speed for 2-laps around its 2-inversion track while in Jeddah, riders can enjoy an exhilarating ride experience with the triple launch feature – forwards and backwards!

Abdullah AlDawood, Chairman of SEVEN, said: “The unveiling of the world’s first TRANSFORMERS AXIS roller coaster is a significant milestone for SEVEN as it contributes to strengthening our ambition of bringing unparalleled experiences to the people and visitors of the Kingdom. A signature attraction, the TRANSFORMERS AXIS coaster reinforces our commitment to set new global standards in the entertainment industry. To deliver such exceptional experiences, we work with the very best in the entertainment industry, forming strategic partnerships to support the development of our unique, innovative attractions and entertainment destinations.”