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  1. Michael is offline themeparX Top Investigator
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    Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity, and MATTEL, a multinational toy and entertainment company, today announced that it will be bringing the

    Hot Wheels™ e-karting racing tracks to six cities across Saudi Arabia. With the addition of

    Hot Wheels e-karts, SEVEN continues to bolster its portfolio and further build the karting community following its announcement earlier this year that it would be bringing indoor e-karting centers to multiple SEVEN entertainment destinations.

    Hot Wheels e-karts are engineered to push the limits of performance and are designed for the ultimate racing challenge. They combine competition, experimentation, safety, and creativity to provide thrilling vehicle challenges that develop the skills and confidence for kids to take on the world. The Hot Wheels e-karting experiences will be in SEVEN’s entertainment complexes in Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.

    Damien Latham, Chief Attractions Officer at SEVEN, commented: "We aspire to build solid partnerships that will enrich our innovative journey towards transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem. The partnership with the Hot Wheels brand will bring MATTEL’s brand mission to the Kingdom – to ignite the challenger spirit that lives in every person to help them reach their true potential. It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions.”

    “Hot Wheels’ captures the challenger spirit, inspiring everyone to reach their full potential,” Josh Silverman, Chief Franchise Officer at MATTEL said. “This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement. More than just an e-karting experience, it's a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with SEVEN to bring ‘Hot Wheels’ across the Kingdom.”

  2. Michael is offline themeparX Top Investigator
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  3. mrg
    mrg is offline themeparX Top Investigator
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  4. Michael is offline themeparX Top Investigator
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    Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity, today announced a new partnership with Flow House—by FlowRider, Inc.—an exciting entertainment venue pioneering the fusion of flow boarding (a surf/board sport experience), food and beverage, retail, and events. As part of the partnership, SEVEN will bring FlowHouse to three entertainment destinations across the Kingdom: Riyadh, Jeddah, and Al Khobar.

    The Flow House concept is centered around FlowRider’s world-famous stationary wave technology. Flow House combines indoor surfing fun and tropical-themed entertainment, including an area with live music, an upscale dining experience in a restaurant overlooking the surfing action, and exotic retail in one experience that celebrates the rich heritage of surf culture and serves summer vibes all year long. Offering a unique way to relax, unwind, and break from daily routine, guests can hang out with friends and family and enjoy island beats while entertained by endless flowboarding sessions, high-stakes competitions, and professional flowboarders showing off their skills. The year-round attraction also offers a variety of food and beverage offerings, including plant-based and feel-good food, delicious vegan options, and fresh ingredients.

    Damien Latham, Chief Attractions Officer at SEVEN, commented: "Our strategic partnership with FlowRider will bring the Flow House concept to our destinations across the Kingdom. This choice complements our mission of redefining entertainment in Saudi Arabia and elevating its landscape for our guests. It also delivers on our mandate of building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia’s economic diversification agenda.”

    Marshall Myrman, President of FlowRider, Inc., added: “Surfing is increasingly growing in popularity across the world, and the best thing about Flow House is that it’s just as much fun for surfers as it is for those just looking to relax and unwind. Saudi Arabia’s Vision 2030 enables us to bring our exciting offering to families across the region for the first time. This is nothing like the Kingdom has seen before, and we can’t wait for everyone to experience our world-class tropical getaway attraction.”

  5. datsdatcharlie is offline Curious Chap
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    Current Status on Transformers!


  6. Al Hamra has at this time fully built theirs. You may see/hear more about it when they’re ready.

  7. Quote Originally Posted by Guest View Post
    So no more S&S Axis?
    That attraction is getting built at other SEVEN entertainment complexes, not SEVEN Tabuk.

  8. So no more S&S Axis?

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