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A new tech inspired family bowling experience, our brand and design team produced the story development and interior attraction design. Based on creating your very own Avatar, the Neoscape bowling experience is being rolled out across multiple entertainment complexes throughout the Kingdom of Saudi Arabia.
https://www.t3creativeagency.co.uk/project/neoscape-bowling-attraction
Installation has started on the hubless wheel at SEVEN Al Hamra:
Source: https://www.linkedin.com/posts/egis-in-the-middle-east_riyadh-impactthefuture-saudivision2030-activity-7148695537750368256-015q
https://www.spa.gov.sa/N2020317His Highness Prince Saud bin Abdullah bin Jalawi, Governor of Jeddah, chaired, in his office today, a meeting to review the most prominent projects of the Saudi Entertainment Projects Company “SEVEN” in Jeddah Governorate, in the presence of the CEO of the Jeddah Governorate Development Authority, Eng. Ayman bin Youssef Mansi.
During the meeting, His Highness reviewed the most prominent current and future projects, and the company’s plans to be implemented in the governorate.
It is noteworthy that the Saudi Entertainment Projects Company “SEVEN”, wholly owned by the Public Investment Fund, aims to contribute to the development of the entertainment sector, building and operating entertainment destinations, and creating an entertainment environment that suits the needs of all segments of Saudi society in accordance with the highest and latest international standards.
Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of Aseer Development Authority “ASDA”, witnessed the announcement of SEVEN’s fifth entertainment destination in the Kingdom and the first in the Aseer region.
With an investment value of more than SAR 1.3 billion, the entertainment destination is strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport. The development is set on a land size of 64,000 square metres with a built-up area of more than 79,000 square meters.
Designed by Gensler, a global architecture, design, and planning firm, the architecture was inspired by the ancient stone buildings of the area to highlight the identity of Aseer. The design aligns with the principles of The Urban Code of Aseer Region which aims to promote excellence in urban planning, design, landscape and architecture, while respecting the identity of the region.
Prince Turki said: “Aseer region is witnessing an unprecedented renaissance across different sectors and verticals through the endless support from our leadership. SEVEN’s entertainment destination in Abha is one of the key projects in Aseer which will support our ambition to become a global destination all year round ”
Abdullah AlDawood, Chairman, SEVEN, said: “Abha represents another ambitious project in the framework of our efforts to support the entertainment sector across the Kingdom following the objectives and goals of Vision 2030. We are forecasting a GDP contribution of more than SAR 4 billion and over 5 million visitors by 2030. In addition to creating more than hundreds of direct and indirect jobs for the people of Aseer region.
He added: “We have been keen, in cooperation with the Aseer Development Authority and under the direct supervision of Prince Turki bin Talal bin Abdul Aziz Al Saud, to ensure that the architectural design of the destination is inspired by the ancient heritage of the region, while providing unique and distinctive entertainment attractions
for guests of all age groups, enriching their quality of life. We extend our sincere appreciation to our strategic partners for supporting our efforts to develop the entertainment landscape in the region.”
SEVEN, a wholly owned subsidiary of the Public Investment Fund (PIF), has appointed Modern Building Leaders to undertake the construction works.
Olivier Crasson, Chief Executive Officer, Modern Building Leaders, said: “‘Modern Building Leaders Co. is honored to be among the pioneering companies contributing to projects under Vision 2030. We are proud to partner with SEVEN in executing this distinguished project, an iconic entertainment landmark in the region.’
At MBL, we have dedicated our full effort and extensive expertise to accelerate the project, committing to the highest standards of execution using state-of-the-art technology and machinery in construction. We are fully committed to safety and sustainability measures, ensuring the preservation of the environment and the safety of all workers involved in the project.”
SEVEN Abha will be home to eight unique attractions which includes a family entertainment centre offering various experiences from arcade games, unique world-class rides to Virtual reality areas. There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros. Discovery Global Themed Entertainment, an outdoor jungle-themed attraction that provides exciting educational entertainment experinces; a PLAY-DOH themed entertainment centre that taps into children’s creativity and imagination under license by leading toy and game company Hasbro; and a 12-hole indoor golf adventure area with the latest technology for an immersive gaming experience.
Visitors can experience a full range of live entertainment events at the multipurpose venue, indoor e-karting on a multi-level tracks, a 10-lane furtutistic bowling concept, a 10 screen cinema from AMC and many more fun-filled experiences all under one roof. In addition, SEVEN will bring a wide range of retail and F&B offerings with something to suit everyone.
SEVEN has partnered with leading companies in their fields to design the entertainment attractions in Abha including Cundall, Theme 3, Top Notch, Holofice, Thinkwell and Sea Quest.
Sources: https://seven.sa/2023/11/26/saudi-entertainment-ventures-seven-announces-the-largest-entertainment-destination-in-aseer-worth-over-sar-1-3-billion/ and https://seven.sa/entertainment-destinations/abha/
Delta Foundations successfully completed the Shoring Secant piles for the “the Waves” entertainment complex, a high-profile project for Saudi Entertainment Ventures (SEVEN). Located on reclaimed waterfront land, the complex promises to be a landmark in Khobar, covering an area of about 300,000 square meters in the Al Bahar Area, North of the city. Saudi Arabia, with an emphasis on project management, timely completion, and safety. The project was completed within budget, without any incidents or accidents.
Source: https://www.linkedin.com/posts/delta-foundations-co%2E_shoringworks-foundations-projectmanagement-activity-7130112377466834944-Gkwh
Here is a look at the world’s first Axis Coaster themed to Transformers.
Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), is bringing a high-thrill and adrenaline-fueled experience to residents and visitors in the Kingdom with the announcement of the world’s first-of-its-kind TRANSFORMERS-themed roller coaster, under license by leading toy and game company Hasbro.
The revolutionary TRANSFORMERS AXIS Roller Coaster with speeds reaching up to 55 km/h promises a new experience and ride type and was unveiled at IAAPA Expo 2023 in Orlando, USA. The unveiling follows SEVEN’s announcement earlier in the year of a licensed agreement with leading toy and game company Hasbro, Inc. to develop the world’s first TRANSFORMERS indoor Family Entertainment Centre in Saudi Arabia.
The TRANSFORMERS ride is the world’s first AXIS roller coaster which harnesses the latest technology in the industry. Developed by industry powerhouse and international leader in amusement rides and roller coasters, S&S Worldwide, the new design combines several distinct technologies to provide guests with a ride experience that cannot be found anywhere else in the world, integrated within an immersive and themed environment.
The announcement comes as SEVEN ramps up operations in preparation for the upcoming launches of its 21 integrated entertainment destinations across Saudi Arabia. The newly announced ride will take centre stage at three of these destinations in Riyadh, Dammam and Jeddah, and firmly positions SEVEN at the forefront of technological innovation in the industry.
Incorporating patented 4D rotating vehicle technology with free-rotating seats uniquely positioned on the x-axis, the new ride reimagines roller coaster dynamics, enabling thrill seekers in Saudi Arabia to experience a different sensation with each ride. AXIS redefines traditional roller coaster track elements that cannot be recreated on any other ride. SEVEN’s new ride, which accelerates to peak speeds in just 2 to 3 seconds using a LSM launch system, has earned the distinction of being the second roller coaster ever to have a TRANSFORMERS theme.
Residents and visitors can enjoy the deliberate and fluid movements of the new TRANSFORMERS AXIS roller coaster as it takes riders through an array of twisted inversions and breath-taking near miss elements along a track with a constantly changing orientation. The approach to the ride’s design varies at each of the three entertainment destinations.
Featuring a double launch and two upside down inversions, the coaster in Riyadh stands 14 metres tall and has a track length of 238 metres. The 45-degree Lift Hill on Dammam’s 261 metre track will rapidly take riders to the highest point of the indoor Family Entertainment Centre before plunging down an inverting drop at its top speed for 2-laps around its 2-inversion track while in Jeddah, riders can enjoy an exhilarating ride experience with the triple launch feature – forwards and backwards!
Abdullah AlDawood, Chairman of SEVEN, said: “The unveiling of the world’s first TRANSFORMERS AXIS roller coaster is a significant milestone for SEVEN as it contributes to strengthening our ambition of bringing unparalleled experiences to the people and visitors of the Kingdom. A signature attraction, the TRANSFORMERS AXIS coaster reinforces our commitment to set new global standards in the entertainment industry. To deliver such exceptional experiences, we work with the very best in the entertainment industry, forming strategic partnerships to support the development of our unique, innovative attractions and entertainment destinations.”