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  1. Michael is offline themeparX Top Investigator
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    Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed a second licensed agreement with Hasbro, Inc. a global branded entertainment leader. Under the agreement, SEVEN will bring the Transformers brand to its entertainment destinations in the Kingdom of Saudi Arabia. The agreement follows an earlier announcement of a licensed agreement between to the two parties for the world’s first PLAY-DOH attractions.

    SEVEN have partnered with AOA, an industry leader in immersive experience design and production, to develop the Transformers attractions which will provide thrilling and highly immersive experiences for people of all ages.

    Spanning over 10,000 square metres, the first Transformers attraction will open at SEVEN’s entertainment destination in the Al Hamra district of Riyadh, with two additional attractions set to open at other SEVEN’s entertainment destinations. The Transformers ride-based attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.

    Abdullah Al Dawood, Chairman, SEVEN, said: “We are delighted to once again be partnering with Hasbro to bring this iconic brand to the Kingdom. We continue to cement our position as the national champion of the Kingdom’s entertainment sector, strengthening the entertainment ecosystem with our strategic partnerships to bring a wide range of attractions for the people of Saudi Arabia to enjoy.”

    Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “By partnering with SEVEN in the Kingdom, we can bring even more truly unique experiences to fans of Transformers and PLAY-DOH. We’re sure that these new immersive attractions will entertain and delight generations of fans and families for many years to come.”

  2. Michael is offline themeparX Top Investigator
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  3. Michael is offline themeparX Top Investigator
    Join Date
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  4. Michael is offline themeparX Top Investigator
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    Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), in agreement with Hasbro, Inc., a global branded entertainment leader, will develop and operate the world’s first PLAY-DOH themed entertainment centres. The centres will open at SEVEN entertainment destinations in eight locations in Saudi Arabia over the next 10 years, and will inspire imagination in children across the Kingdom.

    Guests will be able to enjoy multilevel playscapes, creativity stations and sensory discovery activity areas that fully immerse them in the essence and joy of playing with PLAY-DOH compound (or toys). The centres will feature a café area for parents where they can enjoy their time while their children enjoy the PLAY-DOH entertainment and there will also be a dedicated party and events room; ideal for hosting children’s gatherings.

    SEVEN has partnered with Thinkwell Group, a global strategy, experience design, and production agency, to develop the PLAY-DOH themed entertainment centres which integrate the fun and creativity of the much-loved PLAY-DOH brand.

    Abdullah AlDawood, Chairman, SEVEN, commented: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia. Our PLAY-DOH themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom. Children will be able to learn while having fun at our PLAY-DOH centres located at SEVEN entertainment destinations. We are delighted to once again be pioneering the Kingdom’s entertainment landscape with the first ever PLAY-DOH themed entertainment centres as we continue to enhance the quality of life for the people of Saudi Arabia.”

    Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “We are thrilled to be working alongside SEVEN to bring these truly unique experiences to PLAY-DOH fans in the Kingdom. Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences. We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

    The licensed agreement was signed by Eng. Essam Al Jubair, Chief Operating Officer at SEVEN, and Devrim Anadol, Commercial Director at Hasbro MENA.

  5. Michael is offline themeparX Top Investigator
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    More renderings of SEVEN Al Hamra:






    Source: https://renderatelier.com/portfolio/interior-3d-visualizations/

  6. Michael is offline themeparX Top Investigator
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    More renderings released for SEVEN Tabuk:





    Source: https://seven.sa/entertainment-destinations/tabuk/

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