SEVEN (Saudi Entertainment Ventures)
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SEVEN Abha:




Source: https://twitter.com/66_Abk/status/1653063514812981253/

https://issuu.com/buildnercompetitions/docs/wa9kca33py6a4j4r_portfoliocompetition

SEVEN Khobar



https://www.alraimedia.com/article/1634629/متفرقات/قضايا/خبر-الخير-دانة-الشرقية

https://issuu.com/weidezhiquan/docs/portfolio_8.5_9.11

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), in agreement with Hasbro, Inc., a global branded entertainment leader, will develop and operate the world’s first PLAY-DOH themed entertainment centres. The centres will open at SEVEN entertainment destinations in eight locations in Saudi Arabia over the next 10 years, and will inspire imagination in children across the Kingdom.

Guests will be able to enjoy multilevel playscapes, creativity stations and sensory discovery activity areas that fully immerse them in the essence and joy of playing with PLAY-DOH compound (or toys). The centres will feature a café area for parents where they can enjoy their time while their children enjoy the PLAY-DOH entertainment and there will also be a dedicated party and events room; ideal for hosting children’s gatherings.

SEVEN has partnered with Thinkwell Group, a global strategy, experience design, and production agency, to develop the PLAY-DOH themed entertainment centres which integrate the fun and creativity of the much-loved PLAY-DOH brand.

Abdullah AlDawood, Chairman, SEVEN, commented: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia. Our PLAY-DOH themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom. Children will be able to learn while having fun at our PLAY-DOH centres located at SEVEN entertainment destinations. We are delighted to once again be pioneering the Kingdom’s entertainment landscape with the first ever PLAY-DOH themed entertainment centres as we continue to enhance the quality of life for the people of Saudi Arabia.”

Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “We are thrilled to be working alongside SEVEN to bring these truly unique experiences to PLAY-DOH fans in the Kingdom. Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences. We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

The licensed agreement was signed by Eng. Essam Al Jubair, Chief Operating Officer at SEVEN, and Devrim Anadol, Commercial Director at Hasbro MENA.

More renderings of SEVEN Al Hamra:






Source: https://renderatelier.com/portfolio/interior-3d-visualizations/

More renderings released for SEVEN Tabuk:





Source: https://seven.sa/entertainment-destinations/tabuk/

SEVEN Al Hamra:





Source: https://twitter.com/AddadRuh/status/1627322910791684097

SEVEN's Exit 15 entertainment complex in Riyadh, SEVEN Al Nahda, opens in 2026:

With a budget of $700 million and a size of 1,356,860 square feet, this entertainment complex will be more of a "flagship" entertainment complex for SEVEN.

Exit 15 is a unique center of entertainment and leisure for Riyadh with a central theme based upon the idea of ‘Hanging Gardens”. This location will feature a core of exciting adult and family based entertainment options supported by a selection of high end dining and retail, creating a new and extraordinary mix of attractions unlike any in the world. When operated, EXIT-15 will live on as a center of the community and a place where the community drives activities and events, bringing a human touch and a sense of life to the public areas; A place where families, neighbors, and friends can meet and socialize, learn, play, and create new memories.

The design of Exit 15 is about playfulness. On one end you have the dark and refined limited palette and textures of manmade materials, hard lines wood and stone, a touch of brass and gold. This is balanced with a playful reveal of nature; walls split open to reveal ivy gardens underneath, planters emerge from unexpected locations and foliage is structure into interesting sculptures. The space itself is always transforming and revealing bold colors, patterns and shapes in fun and exotic ways.

Exit 15 Al Nahda Development is a TOPAZ Archetype that will feature a core of high-end adult, teen, and family entertainment options wrapped around a Ski Slope attraction. The development is completed by luxury dining and retails creating a new and extraordinary mix attractions.

Entertainment attractions programs mix for Exit 15 are as follows:

The snow park & ski slope
AMC Cinema
FEC Edutainment
Waterpark
Health & Wellness District
Black Box
Team Arcade
Carousel
Public Realm
Food & Beverage Areas

Source: https://www.ellisdon.com/projects/exit-15-al-nahda-entertainment-complex