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  1. Michael is offline themeparX Top Investigator
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    Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), in agreement with Hasbro, Inc., a global branded entertainment leader, will develop and operate the world’s first PLAY-DOH themed entertainment centres. The centres will open at SEVEN entertainment destinations in eight locations in Saudi Arabia over the next 10 years, and will inspire imagination in children across the Kingdom.

    Guests will be able to enjoy multilevel playscapes, creativity stations and sensory discovery activity areas that fully immerse them in the essence and joy of playing with PLAY-DOH compound (or toys). The centres will feature a café area for parents where they can enjoy their time while their children enjoy the PLAY-DOH entertainment and there will also be a dedicated party and events room; ideal for hosting children’s gatherings.

    SEVEN has partnered with Thinkwell Group, a global strategy, experience design, and production agency, to develop the PLAY-DOH themed entertainment centres which integrate the fun and creativity of the much-loved PLAY-DOH brand.

    Abdullah AlDawood, Chairman, SEVEN, commented: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia. Our PLAY-DOH themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom. Children will be able to learn while having fun at our PLAY-DOH centres located at SEVEN entertainment destinations. We are delighted to once again be pioneering the Kingdom’s entertainment landscape with the first ever PLAY-DOH themed entertainment centres as we continue to enhance the quality of life for the people of Saudi Arabia.”

    Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “We are thrilled to be working alongside SEVEN to bring these truly unique experiences to PLAY-DOH fans in the Kingdom. Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences. We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

    The licensed agreement was signed by Eng. Essam Al Jubair, Chief Operating Officer at SEVEN, and Devrim Anadol, Commercial Director at Hasbro MENA.

  2. Michael is offline themeparX Top Investigator
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    More renderings of SEVEN Al Hamra:






    Source: https://renderatelier.com/portfolio/interior-3d-visualizations/

  3. Michael is offline themeparX Top Investigator
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    More renderings released for SEVEN Tabuk:





    Source: https://seven.sa/entertainment-destinations/tabuk/

  4. Michael is offline themeparX Top Investigator
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  5. Michael is offline themeparX Top Investigator
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    SEVEN's Exit 15 entertainment complex in Riyadh, SEVEN Al Nahda, opens in 2026:

    With a budget of $700 million and a size of 1,356,860 square feet, this entertainment complex will be more of a "flagship" entertainment complex for SEVEN.





    Exit 15 is a unique center of entertainment and leisure for Riyadh with a central theme based upon the idea of ‘Hanging Gardens”. This location will feature a core of exciting adult and family based entertainment options supported by a selection of high end dining and retail, creating a new and extraordinary mix of attractions unlike any in the world. When operated, EXIT-15 will live on as a center of the community and a place where the community drives activities and events, bringing a human touch and a sense of life to the public areas; A place where families, neighbors, and friends can meet and socialize, learn, play, and create new memories.

    The design of Exit 15 is about playfulness. On one end you have the dark and refined limited palette and textures of manmade materials, hard lines wood and stone, a touch of brass and gold. This is balanced with a playful reveal of nature; walls split open to reveal ivy gardens underneath, planters emerge from unexpected locations and foliage is structure into interesting sculptures. The space itself is always transforming and revealing bold colors, patterns and shapes in fun and exotic ways.

    Exit 15 Al Nahda Development is a TOPAZ Archetype that will feature a core of high-end adult, teen, and family entertainment options wrapped around a Ski Slope attraction. The development is completed by luxury dining and retails creating a new and extraordinary mix attractions.

    Entertainment attractions programs mix for Exit 15 are as follows:

    The snow park & ski slope
    AMC Cinema
    FEC Edutainment
    Waterpark
    Health & Wellness District
    Black Box
    Team Arcade
    Carousel
    Public Realm
    Food & Beverage Areas
    Source: https://www.ellisdon.com/projects/exit-15-al-nahda-entertainment-complex

  6. Michael is offline themeparX Top Investigator
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    New renderings and details for SEVEN Al Hamra:

    The project's completion date is set for 2026 and the budget is $600 million.




    Exit 10 Al Hamra Development will be Riyadh’s most sought destination. The development is a two-level facility with four unique entertainment districts situated around a large indoor atrium with connection to an outdoor public space themed around Futurism catering for every demographic in the city, a place for everyone to enjoy and relax.

    Situated in a unique location on the intersection of the eastern ring road and King Abdullah road with proximity to two metro stations the development will become the destination for entertainment & leisure for the residence of Riyadh designed to be an inspiration to the future generation and a city icon with an eye on the heritage and culture of the Kingdom.

    Exit 10 is TOPAZ Architecture type that will feature a core of high end adult, teen and family entertainment options supported by a selection of luxury dining and retail creating a new and extraordinary mix of attractions unlike any other in the world.

    Entertainment attractions programs mix for Exit 10 are as follows:

    AMC Cinema – multi-screen cinemas with IMAX experience included.

    Ride based FEC - linking to a global IP, the intention is to have rides larger than in the current market with a high level of theming - large volume will ensure space for a spinning coaster, uni-coaster, and darkride will be anchors to more than 12 rides. Targeted to tween & teens, an arcade space with a redemption also will ensure a repeatable experience.

    Discovery Education - Exclusive to and SEVEN KSA and the first Discovery edutainment, FEC of its kind in the world encompassing adventure, immersion in nature and makers space attractions using all the years of footage from Discovery’s portfolio.

    Hub-less Ferris Wheel - 1st of its kind attraction outside North America the wheel is 22 meters high and takes in the full atrium & external space views with a coffee shop as you walk through the middle.

    Wave house - First Wave/flowhouse attraction in KSA in the center of the main atrium with DJ, Great food and surfing action.

    E-Karting - IP branded multi level E-karting, 16 karts, state of the art technology looping in and out of the thrill district atrium.

    Sky diving Experience - Exclusive to SEVEN the kingdoms first indoor sky diving tunnel 14 ft in diameter and in the center of the Wonrder Atrium.

    Clip and Climb - Bouldering, abseiling and climbing for all ages in a fun, safe environment using the latest technologies.

    Black events box - Multi faceted and interchangeable event space, expected to hold exhibitions, live shows, craft exhibitions, comedy clubs, gaming events.

    Bowling - A unique Avatar Bowling concept gamifies, personalizes and enhances the usual bowling offering to create a new futuristic take on an entertainment classic.

    The public realm in Exit 10 plays an important role in the visitor experience. While it comprises ‘circulation space’ between plazas, districts and attractions, it is also an attraction in its own right. The public space will accommodate activities and interactive components and will provide a canvas for the thematic overlay and signature attractions.

    The food and beverage offer in Exit 10 has been compiled to achieve a critical mass that will make dining, in its own right, a reason to visit the complex. The design of the complex will complement the dining offer and encourage people to visit the complex. The placement, curation and configuration of the dining offer will facilitate ‘cross spending’ with the entertainment attractions and activities.
    The ride-based FEC is likely referring to Transformers.

    Source: https://www.ellisdon.com/projects/exit-10-al-hamra-entertainment-complex

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