The answer to the Disney Imagineer question is NO:

The MARVEL name and characters have been licensed to the IMG Group by MARVEL Entertainment. Marvel Adventure is owned, managed and operated by the IMG Group which has developed the complex including the interactive entertainment experiences.

The overall facility for the themed entertainment destination will be in excess of 1.2 million sq. feet in its first stage and will be the largest temperature controlled indoor entertainment destination in the world. It is designed to attract 10,000 plus visitors per day.
...and to be honest the whole thing doesn't sound much like a theme park, more like a playground with lots of merchandise:

The initial plans for the family entertainment centre include:
• Merchandise & Retail outlets stocking a full range of MARVEL merchandise
• Food and Beverage facilities covering a wide range of international cuisines
• Interactive entertainment experiences based on MARVEL characters
• Acres of common areas and facilities
Source for both quotes: