Sanya Hello Kitty Theme Park
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Here's the latest view of the site from Atlantis Sanya across the street:



Source: https://m.weibo.cn/status/4632873430682335

Originally Posted by Themeparkmad

Is this park a family park or a kiddy park? The Hello Kitty franchise is usually aimed at a younger audience

Kids and family are the major audience of this park

New concept art:



Source: https://tw.asiatatler.com/society/edwin-pun-hello-kitty-park

Here's a new interview with Keyestone Group's CEO: http://www.21jingji.com/2021/3-24/1OMDEzNzlfMTYyMzY1OQ.html

The interview doesn't reveal much about the theme park itself but talks about the theme park industry in Hainan and China as a whole.

Here's a recent aerial view of the future site of the Hello Kitty park and in the full photo below and the following photo you can see just how close it is to Atlantis:







Here's a view of the site from a balcony at Atlantis:



Sources: https://m.weibo.cn/status/4593426262394407 and https://m.weibo.cn/status/4593701579405801

If it is like the current Chinese Hello Kitty park then it will be comparable to something like a Magic Kingdom rather than a thrill park. So expect rides that are suitable for the whole family and some for slightly older children and adults but aimed at the younger families in the main.

Originally Posted by Themeparkmad

Is this park a family park or a kiddy park? The Hello Kitty franchise is usually aimed at a younger audience

Source: http://xhslink.com/KvpdoA

Is this park a family park or a kiddy park? The Hello Kitty franchise is usually aimed at a younger audience

Construction of the Hello Kitty theme park has begun! Today one new piece of concept art was revealed and the park’s final layout/design is still unclear.

A private developer from Hong Kong, eyeing a gap in the family tourism market in China’s southernmost Hainan province, plans to build the first branded theme park to cash in on the tropical island’s popularity as a domestic and international tourism destination.

Keyestone Group plans to build a Hello Kitty theme park there, the second in China after Anji in eastern Zhejiang province, which opened in 2015. The complex, spread over 52 acres (2.27 million square feet) in the provincial capital Sanya, will also include a 250-room luxury hotel, and is estimated to cost 4 billion yuan (US$620 million) when completed. Construction started last month and the park is set to open in the second half of 2024.

“We see a growing demand for family entertainment in China,” chief executive Jeffery Pun said. “We aim to build a theme park that will be one of the most Instagrammable places in China.”

Keyestone, which owns the Grand Hyatt Sanya Haitang Bay Resort and Spa among its assets in Hainan, signed a licensing agreement with a unit of Sanrio of Japan in July 2019, allowing it to use most of the Japanese company’s more than 400 trademark characters, including Hello Kitty, My Melody and Gudetama, in the theme park.

Keyestone believes an amusement park based on the Japanese cartoon character in Hainan is feasible as its duty-free malls, white sandy beaches, tropical sunshine and relaxed visa requirements have increased its tourist appeal.

The Hello Kitty theme park could create 3,000 to 4,000 jobs in Hainan, and draw 1.5 million to 2 million tourists a year, according to the company’s projection, Pun said. Nearly 90 per cent of visitors are projected to come from China, he added.

Source: https://www.scmp.com/business/article/3116509/hong-kongs-keyestone-group-plans-hello-kitty-theme-park-hainan-tap-chinas

Another version of the theme park’s design was done by Atomiq, an Australian design company, which they described as follows:

Our work on developing Kung Fu Panda Land of Awesomeness, Wiggles World, ABC Kids World, and a number other Branded IP-based children’s precincts and attractions resulted in being asked to provide the Master Plan for the extensive Hello Kitty World Theme Park on Hainan Island, China.

The 40 hectare site is to feature 16 rides and 33 attractions over nine precincts covering most of the Sanrio family of popular characters including Hello Kitty, Gudetama, and Badtz Maru. The site will also feature a themed hotel.

Source: http://www.atomiq.com.au/hello-kitty-world-theme-park