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Local Name:
28 Apr 2017
Construction Start:
Dec 2020
21 ha
Keyestone Group
Ride Suppliers:
Other Suppliers:
  1. Michael is offline themeparX Top Investigator
    Join Date
    Mar 2016
    Here's a recent aerial view of the future site of the Hello Kitty park and in the full photo below and the following photo you can see just how close it is to Atlantis:

    Here's a view of the site from a balcony at Atlantis:

    Sources: and

  2. MouseEars is offline themeparX Top Investigator
    Join Date
    Mar 2020
    If it is like the current Chinese Hello Kitty park then it will be comparable to something like a Magic Kingdom rather than a thrill park. So expect rides that are suitable for the whole family and some for slightly older children and adults but aimed at the younger families in the main.

    Quote Originally Posted by Themeparkmad View Post
    Is this park a family park or a kiddy park? The Hello Kitty franchise is usually aimed at a younger audience

  3. Themeparkmad is offline themeparX Top Investigator
    Join Date
    Sep 2020
    Is this park a family park or a kiddy park? The Hello Kitty franchise is usually aimed at a younger audience

  4. Michael is offline themeparX Top Investigator
    Join Date
    Mar 2016
    Construction of the Hello Kitty theme park has begun! Today one new piece of concept art was revealed and the park’s final layout/design is still unclear.

    A private developer from Hong Kong, eyeing a gap in the family tourism market in China’s southernmost Hainan province, plans to build the first branded theme park to cash in on the tropical island’s popularity as a domestic and international tourism destination.

    Keyestone Group plans to build a Hello Kitty theme park there, the second in China after Anji in eastern Zhejiang province, which opened in 2015. The complex, spread over 52 acres (2.27 million square feet) in the provincial capital Sanya, will also include a 250-room luxury hotel, and is estimated to cost 4 billion yuan (US$620 million) when completed. Construction started last month and the park is set to open in the second half of 2024.

    “We see a growing demand for family entertainment in China,” chief executive Jeffery Pun said. “We aim to build a theme park that will be one of the most Instagrammable places in China.”

    Keyestone, which owns the Grand Hyatt Sanya Haitang Bay Resort and Spa among its assets in Hainan, signed a licensing agreement with a unit of Sanrio of Japan in July 2019, allowing it to use most of the Japanese company’s more than 400 trademark characters, including Hello Kitty, My Melody and Gudetama, in the theme park.
    Keyestone believes an amusement park based on the Japanese cartoon character in Hainan is feasible as its duty-free malls, white sandy beaches, tropical sunshine and relaxed visa requirements have increased its tourist appeal.

    The Hello Kitty theme park could create 3,000 to 4,000 jobs in Hainan, and draw 1.5 million to 2 million tourists a year, according to the company’s projection, Pun said. Nearly 90 per cent of visitors are projected to come from China, he added.

  5. Michael is offline themeparX Top Investigator
    Join Date
    Mar 2016
    Another version of the theme park’s design was done by Atomiq, an Australian design company, which they described as follows:

    Our work on developing Kung Fu Panda Land of Awesomeness, Wiggles World, ABC Kids World, and a number other Branded IP-based children’s precincts and attractions resulted in being asked to provide the Master Plan for the extensive Hello Kitty World Theme Park on Hainan Island, China.

    The 40 hectare site is to feature 16 rides and 33 attractions over nine precincts covering most of the Sanrio family of popular characters including Hello Kitty, Gudetama, and Badtz Maru. The site will also feature a themed hotel.


  6. Legacy Entertainment has been collaborating with China's Keystone Group on the Concept Design and Master Planning of Sanya's upcoming Hello Kitty theme park and Haitang Bay Resort. The project was announced in July 2019, and is slated to open in 2024. Park of an integrated resort district located in Haitang Bay, the project site is located just minutes away from Fosun's Atlantis Sanya resort, and will boast multiple family hotels connected by a Retail, Dining, & Entertainment promenade.

  7. CarlySX is offline themeparX Top Investigator
    Join Date
    Dec 2015

    Sanya Hello Kitty Theme Park

    Hello Kitty, an iconic Japanese cartoon character, will find a new home in China as the country's southernmost island province of Hainan will open a theme park based on her image in 2024.

    According to an agreement signed between Sanrio (Shanghai) International Trade Co., Ltd., which owns the rights to the Hello Kitty brand, and Chinese company Keyestone Group Co., Ltd., the theme park will be located in Sanya's Haitang Bay, a popular beach city in Hainan.
    The project will include a theme park, a hotel and shopping facilities.

    The park is expected to receive about 2 million tourists each year after it opens to the public in 2024, according to Pan Jiade, chairman of Keyestone Holding Group Co., Ltd.
    Sources: and

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