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Here's the latest view of the site from Atlantis Sanya across the street:
Source: https://m.weibo.cn/status/4632873430682335
New concept art:
Source: https://tw.asiatatler.com/society/edwin-pun-hello-kitty-park
Here's a new interview with Keyestone Group's CEO: http://www.21jingji.com/2021/3-24/1OMDEzNzlfMTYyMzY1OQ.html
The interview doesn't reveal much about the theme park itself but talks about the theme park industry in Hainan and China as a whole.
Here's a recent aerial view of the future site of the Hello Kitty park and in the full photo below and the following photo you can see just how close it is to Atlantis:
Here's a view of the site from a balcony at Atlantis:
Sources: https://m.weibo.cn/status/4593426262394407 and https://m.weibo.cn/status/4593701579405801
If it is like the current Chinese Hello Kitty park then it will be comparable to something like a Magic Kingdom rather than a thrill park. So expect rides that are suitable for the whole family and some for slightly older children and adults but aimed at the younger families in the main.
Source: http://xhslink.com/KvpdoA
Is this park a family park or a kiddy park? The Hello Kitty franchise is usually aimed at a younger audience