The recently-opened Hershey's Chocolatetown at HersheyPark is part of a continued trend in Hershey, Pennsylvania of updating its attractions ecosystem to reflect the city's rich culture and history. Part of this movement is embracing the character of the city's architecture. The first step took place in 2002 when the Hershey's Chocolate World Visitor's Center shed its 1970's industrial brutalist facade in favor of a design inspired by the city's iconic Chocolate Factory. Then, beginning in 2004, Legacy Entertainment collaborated with the Hershey Museum team to develop The Hershey Story Museum, further modernizing the city's architecture for the 21st century. The project debuted on Chocolate Avenue in 2009.
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