IMG Worlds of Legends
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The number of IMG visitors are rising and to me IMG is so far the best in Dubai in term of rides and attractions. Go to Dubai parks and you will know what I mean.

It does make sense. They do this in preparation for an IPO. That's the reason.

It doesn't make sense to me regarding what you mentioned about failure and using the announcement of Legends to hide this. They are not a public company so they don't have to announce their profit and loss.

Why would anyone in their right mind announce a project if they believe their current one is a failure?

Regarding this being a saturated market for theme parks, that's far from the reality. I believe there should be more theme parks created to attract tourists shaping Dubai as a leading leisure destination. Look at the Orlando model, or even the U.K. The rest of the world that have more than 3 theme parks within a 2-3 hour radius, study will show that they compliment each other by attracting more tourists to the area.

If there isn't enough parks then the other way to succeed is creating additional zone and expansions. Look at PortAventura, a once in loss themepark with hardly any foot fall suddenly grow to a 5m per year visitor theme park after adding additional zones, more rides and marketing correctly. By targeting the ideal customers they are today one of the leading theme parks in Europe, same story with Europa park.

To me, this IMG Worlds of Legends announcement appears to be a distraction from the inevitable failure of IMG Worlds of Adventures. There is no way the Dubai tourism market will be able to sustain so many theme parks.

Variety reported that IMG Worlds of Legends will open in 2019.

IMG Worlds of Legends in Dubai will have nine “zones” spread over more than eight acres, including dedicated Mattel and Ubisoft areas, besides Nickelodeon. It is planned to open by the end of 2019.

IMG Worlds announces new theme park “IMG Worlds of Legends”

IMG Worlds, the Dubai-based owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure, announced that it will build a new over 2 million square feet theme park, IMG Worlds of Legends.

The press conference which was held at IMG Worlds of Adventure on Tuesday was attended by the owners of IMG Worlds, Mr. Ilyas and Mr. Mustafa Galadari, and senior team members of the new IPs of the park, including Ryuji Kochi, President of Toei Animation Europe, Colin Palmer, Vice President of Marketing of The Pokémon Company International, Raffaele Annecchino, President and Managing Director of Viacom International Media Networks Southern & Western Europe, Middle East and Africa, Hiroaki Saiki, Deputy General Manager of Animation Division for TV Tokyo, Gustavo Antonioni, Managing Director of Saban Brands for Europe Middle East and Africa, Justine Richardson, Vice President of Global Content Distribution and Strategy, Attractions at Mattel, Inc. , Jean de-Rivieres, Senior Vice President, Head of Theme Park Division and Executive Producer for Ubisoft and Ali El-Hagar, Licensing Director of Cartoon Network Middle East and North Africa plus key members of both the local and international media.

At the press conference Lennard Otto, the CEO of IMG Worlds, presented the plans for the new development, which is one of the biggest global licensing deals of its kind.

IMG Worlds of Legends, will feature nine unique zones that bring together globally celebrated entertainment brands, including Ubisoft®, Mattel, Nickelodeon, Saban Brands, Pokémon, Cartoon Network, Toei Animation and TV TOKYO.

The park will also feature two of IMG Worlds’ proprietary brands: Legends of Arabia and Lost Valley – Dinosaur Adventure. IMG Worlds of Legends promises to deliver a one-of-a-kind theme park experience, including 104,000 square feet of food and beverage space and 102,000 square feet of retail space.

IMG Worlds of Adventure and IMG Worlds of Legends will become the ultimate leisure and entertainment destination in Dubai, spanning over 6 million square feet and thirteen global brands. IMG Worlds, is the entertainment arm of Ilyas and Mustafa Galadari Group.

IMG Worlds, Dubai-based owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure, announces the launch of its latest project, IMG Worlds of Legends.With nine unique zones spread across over 2 million square feet, IMG Worlds of Legends will feature some of the most exciting and popular brands in the world, making it one of the biggest global licensing deals of its kind.

Attractions will include characters from global brands, such as:
• Nickelodeon
- Teenage Mutant Ninja Turtles
- Dora the Explorer
- SpongeBob SquarePants
• Ubisoft®
- Assassin’s Creed®
- Raving Rabbids®
- Just Dance®
• Saban Brands
- Saban’s Power Rangers
• Pokémon
• Mattel
- Barbie® doll
- Hot Wheels®
- Bob the Builder™
- Thomas & Friends™
- Mega Bloks®
• The Animé Zone
- Toei Animation: Dragon Ball Z and One Piece
- TV TOKYO: Naruto
• Cartoon Network (a partner in IMG Worlds of Adventure)
- We Bare Bears
- Other hit and classic brands to be revealed
• IMG Worlds’ proprietary brands
- Legends of Arabia
- Lost Valley – Dinosaur Adventure

IMG Worlds of Legends, situated adjacent to IMG Worlds of Adventure, will feature futuristic interactive rollercoasters, state-of-the-art rides, breath-taking water-based attractions, and spectacular live entertainment. With its temperature-controlled environment and retractable roof, guests are offered the choice of enjoying the thrilling rides safely protected from the desert heat in summer or basking in the sun on the sky-high coasters in winter as IMG Worlds of Legends is open 365 days a year, offering the best of both worlds.

Owned and operated by IMG Worlds, IMG Worlds of Legends will offer a fully immersive experience, with each zone in the theme of a different imaginary world, complete with 104,000 square feet of food and beverage space and 102,000 square feet of retail space.Commenting on the announcement, Ilyas and Mustafa Galadari, owners of the Ilyas & Mustafa Galadari Group, said: “We are building on the success of IMG Worlds of Adventure with the next phase of growth – IMG Worlds of Legends. We are committed to bringing the boldest, most dynamic attractions to Dubai, combining innovative rides with value entertainment for the whole family.”“We are encouraged to look to the future as Dubai races towards fulfilling the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to attract 20 million visitors to the emirate by 2020. We are fast becoming the family entertainment capital of the Middle East with high growth prospects that permit us to plan for the long term. We look forward to welcoming residents as well as visitors from the region and abroad to enjoy a unique theme park adventure like no other.” Lennard Otto, CEO of IMG Worlds, added: “IMG Worlds continues to attract truly international brands to Dubai and we are now one of the principal players in the global theme park industry. We have executed on our brand portfolio strategy, bringing together the biggest names in the industry under one umbrella to create the ultimate leisure and entertainment destination. IMG Worlds of Legends has beloved characters, dynamic rides, interactive attractions, and incredible architectural engineering across nine distinct zones, spanning over 2 million square feet.”IMG Worlds of Legends will connect to IMG Worlds of Adventure via a state-of-the-art sky bridge, which will double as a gateway to the park. There will also be a pedestrian walkway, allowing easy transit between the two parks. Guests will be able to purchase tickets to each park separately or choose a multiple park pass for the ultimate day out for families and friends.

https://www.imgworlds.com/language/en/newspress/img-worlds-unveils-newest-theme-park-img-worlds-of-legends/

Status: announced