Wow, did anyone notice the new annual ticket price from Img? 365aed for a full year pass. That's a really good offer. Initially I was wondering why they would drop the price so low. After talking to a friend who knows one of the managers in the park, they told him that instead of focusing on the main point of income from tickets, they are changing the strategy in focusing daily footfall and misc spending inside the park. This offer will end though and go back to the normal price once they reach their target for annual members.