Oriental DreamWorks, housed in Xuhui, is intended to represent China's largest and most advanced animation production base. A dream-themed, multi-cultural entertainment center named "Dream Center" will also be created in Xuhui. "Dream Center" will encapsulate the core values of the "New Shanghai culture" of the 21st century and creatively raise the concept of an "Oriental paradise for all dream seekers." The parties plan to employ the world's top architects and designers to complete the intricate design of "Dream Center," incorporating the use of plants and the elements of water, mud, coal, and oil that are located along the Xuhui Riverside. The intention is to achieve a seamless transition between old and new buildings and traditional and modern styles. The development will feature first-class facilities, providing unique experiences and leading-edge cultural trends in Shanghai. The development will include "Dream Walk," the world's largest IMAX screen, to be used for high-profile film premieres and events, as well as a central theater area and an interactive animation exhibition. With multiple waterfront hotels and restaurants, high-quality shopping areas, galleries and studios, cafes, restaurants and bars, "Dream Center" will truly have something for everyone.
Ruigang Li, Chairman, China Media Capital, commented, "The historical context and urban characteristics of Xuhui Riverside, together with the inspiration and international connections of DreamWorks Animation, is certain to become a focus of China and the entire world. We believe that the restructuring of Shanghai's cultural industries will benefit from these plans, giving us a unique advantage thanks to this unprecedented global vision."
According to the Xuhui District government, the 8.4 km Huangpu Riverside is the only large-scale waterfront area available for further development in downtown Shanghai. As Dream Center, Dragon Gallery of Contemporary Art, Yu Deyao Museum and other cultural construction projects have been introduced to Xuhui, Xuhui riverside has officially set the goal of becoming the "Media Port of Shanghai West Riverbank." The construction plan of Xuhui Riverside is an attempt to become the central axis of Shanghai, equipped with industry, cultural brands, and urban ecological landscapes. Jiwei Sun, Secretary of Xuhui District Committee of CPC, said, "Xuhui will integrate into Shanghai's cultural heritage similar functionalities of Broadway and Rockefeller Center in New York, and London's West End. We truly believe it will lead to the establishment of a global cultural center in Xuhui."